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Should You Use a Face Serum?

We’re all ageing. 

That’s a fact, and that’s beautiful!!

Wrinkles and lines can be reminders of all the beautiful and hard moments we’ve been through - but equally, there’s nothing wrong with trying to lessen their appearance.

Wanting youthful, plump and smooth skin isn’t a crime! 

One product that you have to include in your skincare regimen to achieve this is a face serum. Moisturiser is great, but serum kicks everything up a notch and offers benefits that you can’t get from a regular moisturiser. Here’s why.

Serums can penetrate deeper into the skin than your moisturiser and help bring all the nurturing and powerful active ingredients right into the depths with it. 

When it comes to ingredients, serums are usually formulated to contain a proportionally higher concentration of active ingredients and coupling with your favourite moisturiser can be even better! In fact over 80% of our Pre-Eminent Beauty Serum customers combine it with Imperial Moisturiser for even better results. 

Although a serum can make you feel pampered and luxurious, don’t overuse them. You can use a serum both in the morning and evening, however, it’s up to you to decide what suits you best. 

Every single person is different, and so our routines differ. Our skin types are different, and our past and current skin problems aren’t the same. That’s why we advise you do some testing to see what suits you the best. It’s all about finding the bespoke routine your skin will love. 

Are All Serums the Same?

No, they’re not. Serums can tackle a variety of issues, from acne, blemishes to wrinkles. Depending on the brand and the product itself, serums are going to tackle different issues, which is why it’s so important to study the ingredient label. You want to stay informed on what kind of ingredients are in your serum, in order to know which skin benefits you are going to be getting. 

Our Pre-Eminent Beauty Serum has garnered tons of amazing reviews from people all over the world with all different skin types and concerns. It’s cruelty-free, paraben and sulfate-free. We’ve invested a lot of time into creating an exquisite formula that’s perfectly balanced. Our serum includes ingredients such as green tea, marine collagen (seaweed), argan oil, arnica, Vitamin E and many more.

Including this serum into your routine can help you achieve: 

  • Fuller and firmer skin
  • Fewer lines
  • Smoother skin
  • More even skin tone

Do you use a serum in your routine? If so, tell us about your experience! 

We’d love to hear what you love and don’t love about skin serums. 

Have an amazing day!

Tracey x


Christine on October 23 2019 at 04:54PM

I have been using your serum for about two weeks now and the difference it has already made is amazing , I was a little dubious at the beginning because i have had others that have irritated my skin, so pleased with this.

Sandy Kennedy on October 23 2019 at 03:58PM

Hi Tracey
I do use your skin serum & moisturizer which I love but wasn’t sure if I should use them together. Thanks for your blog, now I know I’m on the right track.
Sandy x

Veronica on October 23 2019 at 03:59PM

Have been using this product for a year now and have just both my daughters the whole package one for September birthdays and November

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