“Love it! My skin feels so soft and smooth when I use it night and morning.”Pearl B. · Verified serum buyer

Pre-Eminent Beauty Serum

Lightweight face serum · Made in England

Read customer reviewsSerum, Eye Gel & set reviews
  • Soften the look of fine lines with moisture.
  • Leave dry skin feeling soft and smooth.
  • Light hydration. No heavy, oily feel.
Choose how you buy

1 serum · One-time payment of <span class="money">£66.00</span>.

30-day Happy Skin guaranteeSecure checkout
For skin that needs a little more moisture

When dry skin makes fine lines stand out.

Skin can feel less comfortable as it changes with age. Dryness makes lines look more noticeable, and your usual cream may not feel like enough.

Add a light layer of moisture beneath your face cream. Pre-Eminent Beauty Serum helps skin feel soft and smooth, without a heavy, oily finish.

Hydration plumps skin with water, which can temporarily soften the look of fine lines.

A small amount of serum lifted from a 50ml jar — illustrative product-use image
Morning & evening

A little serum.
A softer start to your routine.

How to apply
  1. Start with clean skin.
  2. Gently massage a small amount over your face and neck.
  3. Let it absorb, then follow with your moisturiser.

Avoid direct contact with your eyes.

Make it yours

Your serum.
Your choice of size.

Choose the 50ml jar for your daily routine, or a 30ml jar or pump bottle. Each contains the same Pre-Eminent Beauty Serum.

Use morning and evening. Apply your usual SPF as the final step in your morning skincare routine.

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From our customers

Her serum. Her own words.

Claire

“It gives a lovely glow before I apply my moisturisers.”

Watch Claire · 9 seconds

Read Claire’s words

“This is my Pre-Eminent Beauty Serum. It smells absolutely glorious. It gives a lovely glow before I apply my moisturisers.”

Individual experiences vary.

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Ingredients with a purpose

Moisture for fine lines.
Softness you can feel.

  • Help fine lines look softer.

    Glycerine and a form of hyaluronic acid help skin hold moisture. That hydration can soften the look of fine lines.

  • Leave dry skin feeling supple.

    Sunflower, argan and avocado oils help soften skin, for a comfortable, smooth feel.

  • Daily care in a light serum.

    The formula pairs these moisturising ingredients with aloe and forms of vitamins C and E. Apply it beneath your face cream.

Is this right for me? ↓
Pre-Eminent Beauty Serum 30ml jar — styled product illustration
Pre-Eminent Beauty Serum · 30ml jar shown
Full ingredients & suitability

Contains fragrance and retinyl palmitate, a vitamin A derivative. Check the full list for ingredients you avoid or know you react to.

Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil expressed, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, Dunaliella salina extract, Propylene glycol, Lactic acid, Citric acid, Citus limon fruit extracyt, Glycolic acid, Mailc acid, Tartaric acid, Sodium benzoate, Vaccinium myrtillus fruit extract, Saccharum officinarum extract, Potassium sorbate, Vitis vinifera fruit extract, Ascorbyl palmitate. Allergens and estimated amounts: Citral, Limonene, Linalol. Allergens: Coumarin.

From the HIGHBORN community

Read their experiences.
Find what matters to you.

Reviews cover Pre-Eminent Beauty Serum, Imperial Eye Gel and sets containing them, including related offers. Individual experiences vary.

Tracey Broadway, HIGHBORN founder, holding a HIGHBORN box
A personal beginning

Care for the woman
behind the routine.

During breast cancer treatment, Tracey found hope in her lifelong love of beauty. That hope grew into HIGHBORN, with a simple belief: feeling like yourself matters.

“Thank you for being a part of our story, for allowing us to be a part of yours.”

Tracey Broadway · Founder

Meet Tracey ↗
The Happy Skin promise

Try it.
See how your skin feels.

If you’re not completely happy, contact us within 30 days of delivery for a refund of the products concerned. Opened and used products are covered.

Read the full refund terms ↗
Before you choose

A few things you may be wondering.

Will it help with fine lines and wrinkles?

Moisturising plumps skin with water, which can temporarily soften the look of fine lines and wrinkles. Pre-Eminent Beauty Serum adds daily moisture beneath your face cream. It does not remove wrinkles or reverse ageing. Results vary.

Does it replace my moisturiser?

Use it as a light layer of moisture before your face cream. Let it absorb, then apply your moisturiser. In the morning, finish with your usual SPF.

Which size should I choose?

Choose a 50ml jar, 30ml jar or 30ml pump bottle. All contain the same serum. Your selected size, image and price appear in the buy box.

Is it suitable for my skin?

Check the full ingredients for anything you know you react to. The serum contains fragrance and retinyl palmitate, a vitamin A derivative. No product suits everyone. Our team can help you check before you choose.

When and how do I use it?

Use morning and evening on clean skin. Gently massage a small amount over your face and neck, avoiding direct contact with your eyes. Let it absorb, then follow with moisturiser.

Am I signing up to a subscription?

Only if you choose Subscribe & Save and select a delivery interval. One-time purchase is selected initially. A subscription repeats at your chosen interval until cancelled. There is no minimum term.

How often should I receive my subscription?

Choose every 30, 45, 60 or 90 days. Pick the pace that fits your size, how much you use and what you have left. You can move, skip or pause a delivery in your customer portal.

How do I change or cancel?

Use your customer portal or contact our team. You can change the interval, move, skip or pause a delivery. Cancel before we process your next order. See the subscription terms for full details.

What about delivery and returns?

Standard UK delivery is £3.47, or free on qualifying orders over £65. Allow 3–5 working days; checkout confirms delivery for your address. If you’re not completely happy, contact us within 30 days of delivery for a refund of the products concerned. Opened and used products are covered.

A little care, morning and evening

Make room for softer-feeling skin.

Choose your serum ↑