Claire
“It gives a lovely glow before I apply my moisturisers.”
Watch Claire · 9 seconds
Read Claire’s words
“This is my Pre-Eminent Beauty Serum. It smells absolutely glorious. It gives a lovely glow before I apply my moisturisers.”

Lightweight face serum · Made in England
Skin can feel less comfortable as it changes with age. Dryness makes lines look more noticeable, and your usual cream may not feel like enough.
Add a light layer of moisture beneath your face cream. Pre-Eminent Beauty Serum helps skin feel soft and smooth, without a heavy, oily finish.
Hydration plumps skin with water, which can temporarily soften the look of fine lines.

Avoid direct contact with your eyes.
Choose the 50ml jar for your daily routine, or a 30ml jar or pump bottle. Each contains the same Pre-Eminent Beauty Serum.
Use morning and evening. Apply your usual SPF as the final step in your morning skincare routine.
Choose your serum ↑Individual experiences vary.
Choose your serum ↑Glycerine and a form of hyaluronic acid help skin hold moisture. That hydration can soften the look of fine lines.
Sunflower, argan and avocado oils help soften skin, for a comfortable, smooth feel.
The formula pairs these moisturising ingredients with aloe and forms of vitamins C and E. Apply it beneath your face cream.

Contains fragrance and retinyl palmitate, a vitamin A derivative. Check the full list for ingredients you avoid or know you react to.
Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil expressed, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, Dunaliella salina extract, Propylene glycol, Lactic acid, Citric acid, Citus limon fruit extracyt, Glycolic acid, Mailc acid, Tartaric acid, Sodium benzoate, Vaccinium myrtillus fruit extract, Saccharum officinarum extract, Potassium sorbate, Vitis vinifera fruit extract, Ascorbyl palmitate. Allergens and estimated amounts: Citral, Limonene, Linalol. Allergens: Coumarin.
Reviews cover Pre-Eminent Beauty Serum, Imperial Eye Gel and sets containing them, including related offers. Individual experiences vary.

During breast cancer treatment, Tracey found hope in her lifelong love of beauty. That hope grew into HIGHBORN, with a simple belief: feeling like yourself matters.
“Thank you for being a part of our story, for allowing us to be a part of yours.”
Tracey Broadway · Founder
Meet Tracey ↗If you’re not completely happy, contact us within 30 days of delivery for a refund of the products concerned. Opened and used products are covered.
Read the full refund terms ↗Moisturising plumps skin with water, which can temporarily soften the look of fine lines and wrinkles. Pre-Eminent Beauty Serum adds daily moisture beneath your face cream. It does not remove wrinkles or reverse ageing. Results vary.
Use it as a light layer of moisture before your face cream. Let it absorb, then apply your moisturiser. In the morning, finish with your usual SPF.
Choose a 50ml jar, 30ml jar or 30ml pump bottle. All contain the same serum. Your selected size, image and price appear in the buy box.
Check the full ingredients for anything you know you react to. The serum contains fragrance and retinyl palmitate, a vitamin A derivative. No product suits everyone. Our team can help you check before you choose.
Use morning and evening on clean skin. Gently massage a small amount over your face and neck, avoiding direct contact with your eyes. Let it absorb, then follow with moisturiser.
Only if you choose Subscribe & Save and select a delivery interval. One-time purchase is selected initially. A subscription repeats at your chosen interval until cancelled. There is no minimum term.
Choose every 30, 45, 60 or 90 days. Pick the pace that fits your size, how much you use and what you have left. You can move, skip or pause a delivery in your customer portal.
Use your customer portal or contact our team. You can change the interval, move, skip or pause a delivery. Cancel before we process your next order. See the subscription terms for full details.
Standard UK delivery is £3.47, or free on qualifying orders over £65. Allow 3–5 working days; checkout confirms delivery for your address. If you’re not completely happy, contact us within 30 days of delivery for a refund of the products concerned. Opened and used products are covered.