It's back.
Lashes that look like your wedding day. At any age.
Made for the lashes everything else has let down.
Keep-the-tube guarantee · Free UK shipping over £65
I don't think my eyelashes have looked this good since my wedding day.— Verified HIGHBORN review
A mascara that actually behaves.
Buildable, never clumpy
Layer to your level — sheer for the office, dramatic for the evening. No clumps, no spider-leg lashes.
Stays put through anything
Water-based and water-tight. Holds through tears, train rides, school runs, and the kind of day you'd rather forget.
Kind to sensitive eyes
Neutral pH, gentle formulation. No itch, no sting, no morning panda eyes.
Made for lashes 40+.
Lashes thin with age. That's not a sales pitch — that's biology. Most mascaras either dry them out further or barely show up at all.
HIGHBORN works the middle ground. Real definition, with conditioning oils worked into every coat.
"I didn't want a mascara that sat on top of tired lashes. I wanted one that worked while you wore it. It took years to find this formula — and a few long months to make this batch right. Thank you for waiting. I hope you love it."
For the lashes everything else has let down.
As featured inBBC Radio 2 · The Guardian · Daily Mail · Woman Magazine
From 15,000+ five-star reviews.
"Makes my eyes pop. Feels so light — almost as if you've had your eyelashes tinted."
"As I'm getting older, my lashes are getting more brittle. A mascara that strengthens, lengthens and thickens? Pretty cool. Most mascaras feel claggy and clump — this one's great."
"It pops just like a champagne when you take it out. And that wand is just truly amazing."
"Defines, lengthens and conditions — all in one go. Your eyes look that much better."
Before it goes again.
Many ordered two this time — backup beats waiting again.
Organic Mascara
- Made in the UK
- Cruelty free, vegan
- Free UK shipping over £65
Subscriptions can be paused, skipped or cancelled anytime from your account. You'll only be charged for what you receive.
Twin Set
- Both colours, one set
- Black sharpens · brown softens
- Save £2 vs separately
Most artists keep both shades. Brown softens deep-set eyes by day; black sharpens hooded lids by night.
The Eye Ritual
- Save £23 vs separately
- Free UK shipping
- Three products, one routine
Cleanse with the Remover · treat with the Eye Gel · define with the Mascara. The full eye-area routine in one set.
30 nights. If they're not the best lashes you've worn this year, we'll refund every penny. Keep the tube — no return needed.
Questions, answered.
Will it smudge or flake during the day?
No. The water-based formula dries fast. No smudges, no flakes, no running. Comes off easily with warm water.
Is it really gentle on sensitive eyes?
Yes. The neutral-pH formula is made for the skin around your eyes. None of the harsh chemicals found in oil-based or waterproof mascaras. Patch test first if you have known sensitivities.
How long does one tube last?
Most customers replace theirs every three to four months. Use within six months of opening for best wand performance.
What's actually in HIGHBORN? (Full ingredients)
Because what goes near your eyes goes into your skin. Here are the active ingredients and full INCI lists for the three HIGHBORN products in this email — no hidden filler, no marketing names.
Organic Mascara
Headline actives: Argan Oil (vitamins A & E, conditions lashes), Biotin / Vitamin B7 (lash strength), Quinoa Extract (protects against breakage), Bayberry & Carnauba Wax (natural pigment binders), Baobab and Castor Seed Oils (nourishing).
Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, *Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, *Chenopodium Quinoa Extract, Biotin (Vitamin B7), Caffeine, Phospholipids, *Argania Spinosa (Argan Kernel Oil), *Adansonia Digitata (Baobab Seed Oil), Ricinus Communis (Castor Seed Oil), and other natural ingredients (full INCI on the product page). *= organic.
Imperial Eye Gel
Headline actives: Sodium Hyaluronate (hydration), Aloe Barbadensis (soothing), Argan / Avocado / Passion Fruit Oils (nourishing), Retinyl Palmitate (fine-line support), Sodium Ascorbyl Phosphate (vitamin C, brightening), Arnica (calming).
Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, and others (full INCI on the product page).
Natural Make-Up Remover
Headline actives: Sweet Almond, Olive, Sunflower & Jojoba Oils (oil-phase makeup dissolving), Witch Hazel water (clarifying), Glycerin (hydration), Tocopherol / Vitamin E (conditioning).
Aqua, Prunus amygdalus dulcis (Sweet Almond) Oil, Olea europaea (Olive) Fruit Oil, Hamamelis virginiana (Witch Hazel) Water, Helianthus annuus (Sunflower) Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Glycerin, Phenoxyethanol, Tocopherol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Citric Acid.
All three: cruelty-free, no parabens, no sulphates, made in England. Not certified organic, but the organic components we use are the highest grade we can source.
How does Subscribe & Save work?
Choose Subscribe & Save at checkout for 22% off every order. Pick your cadence — 30, 45, 60, 75 or 90 days — and we ship on schedule.
Pause, skip, change frequency or cancel anytime from your account. No fees. No contact required. No charges for what you haven't asked for.
What if it doesn't work for me?
Try it for 30 nights. If you're not in love, email us. We refund every penny — and you keep the tube. No return needed.
Get yours before it goes again.
Shop the mascara — £30.00Keep-the-tube guarantee · Free UK shipping over £65