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Why Hyaluronic Acid is So Important for Your Skin

You've likely heard of hyaluronic acid but WHAT is it and what does it DO? Let’s find out.

Hyaluronic acid can be found in many forms and in a multitude of formulations of cosmetic products, but it also completely natural occurs in our body. Think of it as a magnet of moisture. It is able to hold up to 1,000 times its own weight in water. This translates to never-ending supplies of precious hydration. Have no fear, the scales won’t tip over so that your skin is hydrated more than necessary.

It is present in spaces in between skin cells, in large quantities, and ensures that your skin is supple, firm and plump.

Naturally, the resources become depleted with age, as we begin to produce less hyaluronic acid than in our youth. 

Helps Keep Dry Skin At Bay

Applied topically, it can help with dry skin all throughout the day. Whether it’s just seasonal dryness, that tends to manifest through parches pieces of skin, or dry skin type, it can help retain moisture.

Improves Elasticity

Another great benefit comes when you find your skin is not as firm as it used to be. Hyaluronic acid will aid in improving elasticity.

Anti-Aging Benefits

It can be helpful in improving the appearance of scars, but also wrinkles and fine lines and help you keep that youthful glow and radiance you love.

It may also help repair collagen and together they work to keep your skin smooth and firm.

For All Skin Types

All skin types LOVE this acid. Whether you have dry skin or oily skin, or even sensitive skin, you can use it without giving it a second thought. It’s known for its calming and soothing properties, so if acne-prone or rosacea, ’ any nasty flares at.

You’ll be able to find it in our Imperial Moisturiser, Night Elixir and Pre-Eminent Beauty Serum, so you’re never again parted with this precious ingredient.

Have an amazing day,

Tracey x


Jackie Hyman on August 19 2020 at 11:42AM

Your skin products have a very luxurious feel and leaves your skin looking glowing .

Alison on August 19 2020 at 11:44AM

Amazing products just love them all

Angela Scarfe on August 19 2020 at 11:44AM

I’ve just started using your products last week and I’m very pleased with the initial results!! The area around my eyes is improved and my skin feels so much better. Along with the glorious fragrance of coconut it’s such a great regime !! I used to use lots of different elements such as Hyaluronic Acid cream separately but if it’s already in your creams I’m very happy !! I’ll send another update after my first month . month!

Tracy on August 19 2020 at 01:12PM

Absolutely love your products, just received my 2nd order of phase 4 day & night, & I won’t be using any other products than these again! My Daughter said I look younger now than I did a few years ago,& I can actually see an improvement, too, so that sold it for me, thankyou😘

Elizabeth Howells on August 19 2020 at 01:12PM

Thank you Tracey I have been wondering about this amazing ingredient. X

Alexandria Morrall on August 19 2020 at 01:12PM

I have rosacea and I use your imperial moisturiser and your per-emininet beauty cream and my skin looks so youthful and at 50 just gone July it’s great for my skin.

Pam on August 19 2020 at 01:12PM

The sound of Acid has always put me off so I must be brave and try it soon

Sharan on August 19 2020 at 01:13PM

Really useful blog Tracey. It’s quite educational trying to understand ‘cosmetic terminology’ and you’ve certainly educated me :)

Enjoy the weather!

Kind regards

Miya on August 19 2020 at 01:13PM

This is informative. Is it also safe on eczema-prone skin?

Debbie Ramdass on August 19 2020 at 01:13PM

hi Tracey
Thanks for the info. At night do I need to use pre-eminent serum and night elixir?

Rosemary Padgett on August 19 2020 at 01:13PM

Hell Tracey. A big fan of the products. I only wish there was a sun protection inbuilt, probably the price will go up. I absolutely hate the net bag, too me it’s such a waste, and money. If there was no net bag, a smaller box, that my serum comes in, that to me would be a big saving. Then perhaps you could consider a sun protection. If not, perhaps the net bag could be gone. More waste. Perhaps a silly e-mail.

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