It's back.
The conditioning mascara for lashes over 40 — defined, never clumpy, and kind to lashes that have thinned.
The one 15,000 women stopped searching after.
Keep-the-tube guarantee · 4.9★ from 15,000+ reviews
I don't think my eyelashes have looked this good since my wedding day.— Verified HIGHBORN review
"I didn't want a mascara that sat on top of tired lashes — I wanted one that worked while you wore it. It took years to get this formula right, and it's now the heart of our new Eye Ritual. Thank you for waiting. I hope you love it."
On real lashes.
Watch how it goes on — sheer to dramatic — and how it holds through a full day without smudging.
Why this one works when others didn't.
Lashes thin with age. That's not a sales pitch — that's biology. Most mascaras either dry them out further or barely show up at all.
HIGHBORN works the middle ground: real definition, with conditioning oils worked into every coat.
Buildable, never clumpy
Layer to your level — sheer for the office, dramatic for the evening. No clumps, no spider-leg lashes.
Stays put through anything
Water-based and water-tight. Holds through tears, train rides, school runs, and the kind of day you'd rather forget.
Kind to sensitive eyes
Neutral pH, gentle formulation. No itch, no sting, no morning panda eyes.
Real women. Real lashes.
"I don't think my eyelashes have looked this good since my wedding day. It feels so light — almost as if you've had them tinted. No more clumps."
"As I'm getting older, my lashes are getting more brittle. A mascara that strengthens and lengthens? Pretty cool. Most feel claggy and clump — this one's great."
"I've got small eyelashes and this has really opened up my eyes. It's full of natural ingredients — it nourishes, thickens and volumes, all in one."
"It blows all the other products I've used out of the water. Defines, lengthens and conditions all in one go. I love it."
As featured inBBC Radio 2 · The Guardian · Daily Mail · Woman Magazine
The mascara made for lashes over 40.
Conditioning oils in every coat. Wear it for 30 nights — if it isn't the best mascara you've owned, we refund you and you keep the tube.
Many ordered two this time — backup beats waiting again.
Organic Mascara
- Made in the UK
- Cruelty free, vegan
- Free UK shipping over £65
Most women take the full eye routine — see the Eye Ritual ↓ (all three, £79, save £23).
Subscriptions can be paused, skipped or cancelled anytime from your account. You'll only be charged for what you receive.
The Eye Ritual
Lashes are only half the eye. The skin around them is where tired shows first — and most of us never give it a routine. This is that routine. Cleanse, treat, define. Everything your eyes need, in one.
Free UK shipping included.
The eyes are the first thing anyone reads. This looks after all of it.
Prefer one of each shade? Add the Black + Brown Twin Set — £58 · brown by day, black by night.
30 nights. If they're not the best lashes you've worn this year, we'll refund every penny. Keep the tube — no return needed.
Questions, answered.
Will it smudge or flake during the day?
No. The water-based formula dries fast. No smudges, no flakes, no running. Comes off easily with warm water.
Is it really gentle on sensitive eyes?
Yes. The neutral-pH formula is made for the skin around your eyes. None of the harsh chemicals found in oil-based or waterproof mascaras. Patch test first if you have known sensitivities.
How long does one tube last?
Most customers replace theirs every three to four months. Use within six months of opening for best wand performance.
What's actually in HIGHBORN? (Full ingredients)
Because what goes near your eyes goes into your skin. Here are the active ingredients and full INCI lists for the three HIGHBORN products in this email — no hidden filler, no marketing names.
Organic Mascara
Headline actives: Argan Oil (vitamins A & E, conditions lashes), Biotin / Vitamin B7 (lash strength), Quinoa Extract (protects against breakage), Bayberry & Carnauba Wax (natural pigment binders), Baobab and Castor Seed Oils (nourishing).
Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, *Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, *Chenopodium Quinoa Extract, Biotin (Vitamin B7), Caffeine, Phospholipids, *Argania Spinosa (Argan Kernel Oil), *Adansonia Digitata (Baobab Seed Oil), Ricinus Communis (Castor Seed Oil), and other natural ingredients (full INCI on the product page). *= organic.
Imperial Eye Gel
Headline actives: Sodium Hyaluronate (hydration), Aloe Barbadensis (soothing), Argan / Avocado / Passion Fruit Oils (nourishing), Retinyl Palmitate (fine-line support), Sodium Ascorbyl Phosphate (vitamin C, brightening), Arnica (calming).
Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, and others (full INCI on the product page).
Natural Make-Up Remover
Headline actives: Sweet Almond, Olive, Sunflower & Jojoba Oils (oil-phase makeup dissolving), Witch Hazel water (clarifying), Glycerin (hydration), Tocopherol / Vitamin E (conditioning).
Aqua, Prunus amygdalus dulcis (Sweet Almond) Oil, Olea europaea (Olive) Fruit Oil, Hamamelis virginiana (Witch Hazel) Water, Helianthus annuus (Sunflower) Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Glycerin, Phenoxyethanol, Tocopherol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Citric Acid.
All three: cruelty-free, no parabens, no sulphates, made in England. Not certified organic, but the organic components we use are the highest grade we can source.
How does Subscribe & Save work?
Choose Subscribe & Save at checkout for 22% off every order. Your mascara ships every 60 days by default — the right pace for a fresh tube.
Change the frequency, pause, skip or cancel anytime from your account. No fees. No contact required. No charges for what you haven't asked for.
What if it doesn't work for me?
Try it for 30 nights. If you're not in love, email us. We refund every penny — and you keep the tube. No return needed.
Get yours before it goes again.
Shop the mascaraKeep-the-tube guarantee · Free UK shipping over £65