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About Us

HighBorn Founder Tracey, Christmas 2014 just 4 months before she was diagnosed with breast cancer.

Ever since junior school, HighBorn Founder Tracey Broadway poured through all the beauty and fashion magazines she could get her hands on. She was searching for new, exciting ways to change the way she looked. She loved looking and feeling good, wanted to look like the cover models and hide what she judged as her "flaws". Beauty was her passion and the stage was set.

Once she left school she worked her way up from the bottom to run a chain of beauty salons, work with the World's top skincare brands and  own her own salon. Her philosophy was always the same. No matter who you are, where you come from or what flaws you may perceive you have, everyone has the right to look and feel good.

In 2010 she became a Mum, Henry (junior) was born and like every Mum, her world changed forever. Nothing had or would ever give her so much joy and then in 2011 her daughter Matilda was born too.

Tracey vividly remember looking out to sea in the summer of 2013 and saying to a friend "Things are so perfect; I feel I'm just waiting for something to come along an ruin everything." 

Then, just over a year later following multiple GP misdiagnosis, Tracey was diagnosed with breast cancer at just 34. 

She went from happy, healthy Mum of two young children to months of chemotherapy, surgery, radiotherapy and more. She lost everything she prided herself on as a woman. She lost her long blonde hair, she lost her eyebrows, she lost her eyelashes.  She looked pale, she looked ill, she lost her self esteem and could have lost her life. 

But Tracey never gave up. She never let it beat her. She kept running towards her dream. And now she's well she's on a passionate mission to help you look and feel you, happy, healthy and full of energy no matter what's happening in your life!

And, help banish breast cancer for good. So much so, just weeks after finishing chemotherapy Tracey began training for the London Marathon to raise money for breast cancer and even trained right through her radiotherapy. So determined she completed the marathon in april 2016 faster than she'd done 10 years earlier and raised a ton of money in the process. But it doesn't stop there as a good portion of all HighBorn profits will be donated to helping end breast cancer for good every single year. 

She believes everyone deserves to feel special because every single one of us  is ... HighBorn. So look and feel superior every day with the ultimate natural beauty products from HighBorn London.