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15,000+ reviews138,000+ customers

7 Reasons to Choose a Lighter Moment for Your Eyes

Light, cooling moisture around your eyes. A finish Rachael describes as “not tacky at all”. Meet Imperial Eye Gel, then explore it alongside full-size Beauty Serum and a Night Elixir mini in your £49 Starter.

£49one-off · £113 bought individually

30-day money-back guarantee

01

Choose Light Moisture Around Your Eyes.

Imperial Eye Gel is made for the delicate eye contour, with a light, cooling feel. A small amount gives you a separate eye-care step without adding another rich cream around your eyes.

Your Serum

Apply to face and neck after cleansing.

Your Eye Gel

Gently pat around your eye contour.

Your Usual Cream

Finish with the moisturiser you love.

In the morning, finish with your usual SPF.

02

Judge the Finish, as Well as the Ingredients.

Rachael describes her Eye Gel as sinking in beautifully and “not tacky at all”. Watch her apply it in the ad. That is her own experience of this product; the finish on your skin is something you can judge for yourself.

Styled illustration of a fingertip lifting Imperial Eye GelIMPERIAL EYE GEL · 15ml FULL SIZE
“I’ve already noticed a difference in the puffiness under my eyes”Gail S. · Verified Starter Set buyer
03

Give Face and Eyes Their Own Care.

Your Starter also includes Beauty Serum in its current full-size 30ml pump bottle. Smooth it over your face and neck for light nourishment and a soft, supple feel. Imperial Eye Gel is the separate 15ml full-size product for your eye contour.

Inside Your Beauty Serum

Argan + rosehipHelps skin feel soft and supple
Passionfruit oilNourishing botanical care
Evening primroseComfort for dry-feeling skin
Forms of vitamins C + EIn your daily serum
04

Start Small. Let the Texture Do the Talking.

Gently pat a little Eye Gel around the eye contour, following the directions. You do not need a heavy layer. Rachael’s application gives you a real example of how she uses it, alongside her own description of the finish.

Rachael in her genuine Imperial Eye Gel demonstration

Rachael · genuine recorded Imperial Eye Gel experience

05

Add Light Care Without Clearing Your Shelf.

Keep the moisturiser you already enjoy. Apply your Serum and Eye Gel after cleansing, then finish with your usual cream. Try the included 10ml Night Elixir mini in place of your evening cream when you want richer bedtime moisture.

Night Elixir 10ml welcome mini — styled product illustrationNIGHT ELIXIR · 10ml MINI
“my skin in the morning feels so smooth”Gillian R. · Verified Night Elixir buyer
06

Make One Purchase. Decide for Yourself.

The Starter is £49 on your first eligible order, including free UK delivery. No subscription. Try it for 30 days from delivery; if you are not completely happy, email for your £49 back. Keep the bottles, even opened, used or empty.

THE KEEP-THE-BOTTLES PROMISE

30

Days From Delivery

Try it. Use it. Then decide.Your £49 back if you’re not completely happy.

07

Look for Real Texture and Moisture Experiences.

Read the product named beside each customer experience below. Their descriptions help you consider the feel of the Eye Gel and Serum. They are individual experiences, not a guarantee of the same result for everyone.

★★★★★

15,000+ Five-Star Reviews

138,000+ customers1M+ products sold

Tap a photo to read her experience. Ages are from the photo or original review.

See My Starter Set — £49

Two full sizes + your Night Elixir mini · Free UK delivery

Choose Your Set.

Start with £49, or upgrade to a full day-and-night routine.

Choose your set
Starter: Beauty Serum 30ml, Eye Gel 15ml and Night Elixir 10ml mini — styled product illustration

Made in England · Not tested on animals

Revive & Defy Starter Set

  • Beauty Serum 30ml pump bottle
  • Imperial Eye Gel 15ml
  • Night Elixir 10ml mini

£49One-time purchase. No subscription.

Get My Starter — £49

Free UK delivery

30 Days. Keep the Bottles.

Not completely happy? Email info@highbornlondon.com within 30 days of delivery for your £49 back. Keep the bottles—even opened, used or empty. Nothing to return.

Real Customers. Their Own Words.

Moisturised & Nourished

★★★★★
“Brilliant products, each does the job of moisturising and nourishing my skin.”

Nataliya P.Verified buyer · Revive & Defy Starter Set

No Sticky Residue

★★★★★
“Very easy to use, and absorbs quickly without any stickiness or residue. Very pleased with the results so far”

Polly D.Verified buyer · Revive & Defy Starter Set

Light & Soothing

★★★★★
“Nice cooling texture. The serum is light and soothing”

Gail S.Verified buyer · Revive & Defy Starter Set

Soft, Smooth Skin

★★★★★
“Love it! My skin feels so soft and smooth when I use it night and morning.”

Pearl B.Verified buyer · Pre-Eminent Beauty Serum

The Eye Gel She Returns To

★★★★★
“I’ve been using this product for years , have tried others , but I always return to Imperial Eye Gel”

MyraVerified buyer · Imperial Eye Gel

Instant Hydration

★★★★★
“I love the gel as it hydrates instantly which creates a lovely reassuring feeling!”

Martha S.Verified buyer · Imperial Eye Gel

Why This Is Personal to Me.

Tracey during breast cancer treatment, from the family archive
Tracey during treatment
Tracey Broadway holding a HIGHBORN box
Tracey · Founder, 46
HIGHBORN founder

Dear you,

At 34, I was diagnosed with breast cancer. During chemotherapy, my love of beauty gave me hope. That idea grew into HIGHBORN.

Today, I’d love you to enjoy that care too. A light serum. Cooling eye care. A comforting cream before bed.

Start with two full sizes and a Night Elixir mini. You have 30 days from delivery to make up your mind.

Tracey x
See my Starter Set — £49

A FEW FAIR QUESTIONS

Before You Make Up Your Mind.

Do I need to change my moisturiser?

No. Apply the serum and eye gel before your usual moisturiser. Try the Night Elixir mini in place of your evening cream when you want to discover it.

Is this a subscription?

No. Both options are one-time purchases. You choose when to buy again.

What exactly does £49 include?

Beauty Serum 30ml, Imperial Eye Gel 15ml, Night Elixir mini 10ml and UK delivery. You also receive 1,500 Rewards points worth £15 towards a future eligible order.

Will it suit sensitive skin?

It depends on your skin and the ingredients. All three contain fragrance, and the serum contains retinyl palmitate. Check the full ingredient lists, patch test and follow the directions. Our team can help before you choose.

How quickly will I notice a difference?

Every woman’s skin is different. We don’t promise a fixed result or timeframe. The £49 Starter has a 30-day keep-the-bottles guarantee from delivery.

Is the £15 reward taken off today’s price?

No. Pay £49 for the Starter or £99 for Four Phase. You receive 1,500 Rewards points worth £15 towards a future eligible order. One welcome bonus per customer. Offers cannot be combined.

Do I have to send anything back for the guarantee?

No. If you’re not completely happy, you can ask for your £49 back. Email info@highbornlondon.com within 30 days of delivery. Keep the bottles—even opened, used or empty. You don’t need to buy anything else.

YOUR FIRST HIGHBORN ORDER

Your Starter Set — £49.

Two full sizes. A Night Elixir mini. Free UK delivery.

Get My Starter — £49

30 days from delivery. If you’re not completely happy, ask for your £49 back.

Ingredients & Directions

What’s Inside

Beauty Serum: argan, passionfruit, rosehip and evening primrose oils.
Also contains forms of vitamins C and E.
Imperial Eye Gel: green tea and aloe.
Night Elixir: shea butter and apricot oil.

All three contain fragrance; the serum also contains retinyl palmitate. Check the full lists, patch test and follow each product’s directions.

Pre-Eminent Beauty Serum — Full Ingredients

Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil expressed, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, Dunaliella salina extract, Propylene glycol, Lactic acid, Citric acid, Citrus limon fruit extract, Glycolic acid, Malic acid, Tartaric acid, Sodium benzoate, Vaccinium myrtillus fruit extract, Saccharum officinarum extract, Potassium sorbate, Vitis vinifera fruit extract, Ascorbyl palmitate. Allergens and estimated amounts: Citral, Limonene, Linalol. Allergens: Coumarin.

Imperial Eye Gel — Full Ingredients

Aqua, Glycerin, Carbomer, Phenoxyethanol, Sodium Hydroxide, Pyrus malus fruit extract, Argania spinosa kernel oil, Persea gratissima oil, Helianthus annuus seed oil, Tocopherol, Aloe barbadensis leaf juice powder, Sodium hyaluronate, Collagen, Parfum, Ethylhexylglycerin, Polysorbate 20, Arnica montana flower extract, Butylene glycol, Camellia sinensis leaf extract, Sodium lactate, Sodium benzoate, Lactic acid, Potassium sorbate, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. Allergens: Coumarin.

Night Elixir — Full Ingredients

Aqua, Prunus armeniaca kernel oil, Helianthus annuus seed oil, Glycerin, Cetearyl alcohol, Olea europaea fruit oil, Cocos nucifera oil, Polysorbate 60, Butyrospermum parkii butter, Stearic acid, Phenoxyethanol, Allantoin, Avena sativa kernel meal, Sodium hyaluronate, Parfum, Tocopherol, Xanthan gum, Oenothera biennis oil, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Prunus domestica seed oil, Triticum vulgare germ oil, Ethylhexylglycerin, Arnica montana flower extract, Camellia sinensis leaf extract, Sodium benzoate, Lactic acid, Potassium sorbate. Allergens: Coumarin.

How to Use Your Set

After cleansing, apply the serum to your face and neck. Gently pat a small amount of Eye Gel around your eye contour, avoiding direct contact with your eyes. Follow with your usual moisturiser.

Try the Night Elixir mini instead of your usual evening cream. Follow supplied directions and finish your morning routine with your usual sunscreen.