After 45, the creams that worked for years stop keeping up.
You don't need stronger chemicals. You need to start again. Here's what one founder built when hers did the same — now used by 138,000+ UK women.
The truth about skin that's changed
There's an age when skin just stops feeling like yours.
Tracey, 45. Founder of HIGHBORN.
The premium brands you've trusted for years start doing nothing. Most sting. Most sit on the surface. Most do nothing at all.
I know exactly what that feels like. I'm Tracey.
When I was 34, my health collapsed. Chemotherapy destroyed my skin — mimicking decades of extreme ageing and sensitivity in a matter of weeks. Everything I'd trusted for years did the same thing yours is doing now. Most stung. None worked.
I'd spent years working for some of the world's best skincare brands. I knew the formulators. I knew the chemistry. So I used what I knew to build something for myself — a gentle two-step routine that would actually absorb into skin that fragile.
Today, 138,000 women have found what I built. Most of them never had cancer. They were simply women in their 40s, 50s, and 60s whose skin had changed — and nothing else worked for them either.
One of those women didn't make it. She was a customer of ours — fighting cancer of her own. After she passed, I ran 100 kilometres to raise money for her husband and her children. Some things you just do.
I didn't set out to build a brand. I set out to build something that actually worked on skin that had given up. — Tracey Broadway, Founder
As featured in
- The Independent
- BBC Radio 2
- Daily Mail
- The Sun
- Woman
The formulation
What I learned that no brand would tell you.
I started from zero. No brand loyalty. No marketing language. One question: what does tired, damaged skin actually need?
The skin around your eyes needs something completely different.
That area is ten times thinner than the rest of your face. A regular moisturiser is too heavy. It puffs. It makes things look worse. So I built a lightweight gel that absorbs fully and works underneath, where dark circles and fine lines actually form. Most women notice the difference within a week. Some notice it the next morning.
Most moisturisers never reach the layers where real damage happens.
Stress, pollution, and the hormonal shifts of midlife cause damage at a cellular level — below what any cream can reach. So I built a serum that works underneath, not on top. That distinction is why women using this tell me their skin looks better at 52 than it did at 42.
I made it for women who'd actually been through something.
Menopause. Stress. Illness. A body that's changed. Most skincare is made for a generic 32-year-old in a product shoot. I started with a different question: not "how do we sell more?" but "what does this specific skin actually need?" The serum and eye gel I made for myself in 2015 are the same formulas in this set today. I haven't changed them because I haven't needed to.
Already know this is what your skin needs?
Skip to Tracey's starter set — £49 →What women who've tried it say
"I feel like myself again."
Is this for you?
This set works best if you recognise any of these.
If none of these sound like you, this probably isn't the right product. We'd rather you know now.
- Your skin has changed in the last few years and nothing you've tried has kept up.
- You're tired of using four products to get the result you used to get from one.
- You have sensitive or reactive skin and most products cause stinging, flushing, or breakouts.
- You've been through menopause, illness, or treatment — and the skincare that used to work doesn't anymore.
If you ticked any of these — this is what Tracey made for you.
The same actives as serums at a fraction of the price.
Inside every bottle: hydration (sodium hyaluronate, the agent in premium serums). Peptides (palmitoyl tripeptide-1, the peptide in luxury treatments). Vitamin A (retinyl palmitate, a gentle form). Vitamin C (sodium ascorbyl phosphate, the stable form). On a base of over fifteen botanical oils including argan, avocado, rose hip and sea buckthorn.
Made in England. Gentle enough that Tracey used it on her own skin through the hardest year of her life.
Tracey's starter set: £49.
Tracey's starter set
The exact two-step routine Tracey built for herself.
Two bestselling formulas, a welcome gift, and £15 toward your next order. Together they'd be £114.47. For your first order, £49.
- Helps eyes look less tired, puffy and shadowed
- Softens the look of fine lines and dry, dull skin
- Two products, two minutes, morning and night
- 30-day refund — keep the bottles either way
What's in the box
- Pre-Eminent Beauty Serum (30ml)£40
- Imperial Eye Gel (15ml)£36
- Night Elixir (10ml)Free · £20
- £15 credit toward your next orderFree · £15
- UK tracked deliveryFree · £3.47
Try it for 30 days. If it doesn't work, we refund every penny.
Empty bottle or full. No small print. No questions asked.
Email us, we sort it. That's the whole policy — and Tracey means it personally.
Fair questions
Still not sure? Good. Let's cover it.
I've tried expensive skincare before and it didn't work. Why would this?
Honest answer: we can't guarantee it will. What we can guarantee is you have 30 days to find out, and we refund you in full if it doesn't — empty bottle or not. The risk sits with us, not you.
How soon will I see a difference?
It varies. Some women tell us they notice a difference within days — "My skin looks fabulous after only a few days" (Nicola F.). Others say it took a few weeks. You've got 30 days to find out on our risk.
Is this suitable for sensitive or reactive skin?
HIGHBORN is formulated to be gentle. Paraben-free, sulphate-free, cruelty-free, made in England. Many women with sensitive or reactive skin use it without issue. If you have a specific skin condition, or you're undergoing medical treatment, please speak with your doctor or dermatologist first. And if something doesn't agree with you, the 30-day refund has you covered.
Will I be auto-signed up for a subscription?
No. This is a one-off order. No subscription, no surprise charges, no monthly billing. You buy it once, you get it once.
What if it doesn't work for me?
Contact us within 30 days for a full refund or exchange. No small print. Empty bottle or full. We're not happy unless you are.
Try it on Tracey's risk, not yours.
£49 for the set she built for herself. 30-day refund. Free UK delivery. No subscription.
HIGHBORN supports Against Breast Cancer. Tracey runs marathons and ultra-marathons to raise funds — the brand has contributed to their work over the years, and will continue to.
Results vary. Testimonials reflect individual experiences, not guaranteed outcomes. Every order is protected by our 30-day refund and exchange policy.
© HIGHBORN Ltd · 20–22 Wenlock Road, London N1 7GU