She built this skincare in a chemotherapy ward.
At 34, a mum of two, Tracey was in chemotherapy and her skin had fallen apart. She built something. Ten years and 138,000 women later — here's what she found.
In Tracey's own words
My skin fell apart. Nothing I'd trusted worked anymore.
Tracey, 45. Ten years on.
Today, 138,000 women have found what she built. Most of them never had cancer. They were simply women whose skin had stopped feeling like theirs.
In 2015, I was 34. A mum of two. A consultant told me I had breast cancer.
Chemotherapy took my hair, my eyebrows, and everything my skin used to be. When treatment ended, I went back to everything I'd trusted. Most stung. None worked.
I'd spent years working for some of the world's best skincare brands. So I used what I knew to build something for myself. Not for a marketing brief. For my own face. Because nothing else existed.
But something else happened on that ward. I met women who were worse off than I was. Some who wouldn't make it. I promised myself that if I got through this, I'd spend the rest of my life doing something about it.
So I did. HIGHBORN became part of that promise. And in the years since, I've run the London Marathon for Against Breast Cancer, and two 100km ultra-marathons — one of them for the family of a HIGHBORN customer who didn't make it.
Ten years on, I'm still here. Cancer-free. What I made for my own face now reaches women in 40 countries. And menopausal women found it too — because their skin had changed and nothing else worked for them either.
Sound familiar?
I didn't set out to build a brand. I set out to keep a promise. — Tracey Broadway, Founder
As featured in
- The Independent
- BBC Radio 2
- Daily Mail
- The Sun
- Woman
What I learned about skin
What I learned that no brand would tell you.
I started from zero. No brand loyalty. No marketing language. One question: what does tired, damaged skin actually need?
The skin around your eyes needs something completely different.
That area is ten times thinner than the rest of your face. A regular moisturiser is too heavy. It puffs. It makes things look worse. So I built a lightweight gel that absorbs fully and works underneath, where dark circles and fine lines actually form. Most women notice the difference within a week. Some notice it the next morning.
Most moisturisers never reach the layers where real damage happens.
Stress, pollution, and the hormonal shifts of midlife cause damage at a cellular level — below what any cream can reach. So I built a serum that works underneath, not on top. That distinction is why women using this tell me their skin looks better at 52 than it did at 42.
I made it for women who'd actually been through something.
Menopause. Stress. Illness. A body that's changed. Most skincare is made for a generic 32-year-old in a product shoot. I started with a different question: not "how do we sell more?" but "what does this specific skin actually need?" The serum and eye gel I made for myself in 2015 are the same formulas in this set today. I haven't changed them because I haven't needed to.
Already know this is what your skin needs?
Skip to Tracey's starter set — £49 →What women who've tried it say
"I feel like myself again."
"Having had breast cancer, I was sceptical. My skin looks fabulous after only a few days. No reactions."
"I can actually see an improvement. I am 78 and still work. Thank you again."
"I feel like myself again after menopause. This is genuinely the one."
"Three people asked me this week — how do you look so young? Your skin is fantastic. I'm 50. These products are a godsend."
Is this for you?
This set works best if you recognise any of these.
If none of these sound like you, this probably isn't the right product. We'd rather you know now.
- Your skin has changed in the last few years and nothing you've tried has kept up.
- You're tired of using four products to get the result you used to get from one.
- You want skin that looks like you — not younger, not done, just fresh and like itself.
- You have sensitive or reactive skin and most products cause stinging, flushing, or breakouts.
- You've been through menopause, illness, or treatment — and the skincare that used to work doesn't anymore.
If you ticked any of these — this is what Tracey made for you.
The same actives as serums at a fraction of the price.
The formulations contain sodium hyaluronate (the hydrating agent in most premium serums), palmitoyl tripeptide-1 (the signalling peptide made famous by luxury anti-ageing treatments), retinyl palmitate (a gentle form of Vitamin A), and sodium ascorbyl phosphate (a stable form of Vitamin C) — built on a base of over fifteen botanical oils and extracts including argan, avocado, rose hip, and sea buckthorn.
Made in England. Gentle enough that Tracey used it on her own skin through the hardest year of her life.
Tracey's starter set: £49.
Tracey's starter set
The exact two-step routine Tracey built for herself.
Two bestselling formulas, a welcome gift, and £15 toward your next order. Together they'd be £114.47. For your first order, £49.
- Helps eyes look less tired, puffy and shadowed
- Softens the look of fine lines and dry, dull skin
- Two products, two minutes, morning and night
- 30-day refund — keep the bottles either way
- Free UK delivery, no subscription
What's in the box
- Pre-Eminent Beauty Serum (30ml)£40
- Imperial Eye Gel (15ml)£36
- Night Elixir (10ml)Free · £20
- £15 credit toward your next orderFree · £15
- UK tracked deliveryFree · £3.47
What to expect, honestly
No promises we can't keep.
Every woman's skin is different, so every timeline is different. Here's what some of our customers have said.
"My skin looks fabulous after only a few days. No reactions." — Nicola F.
"Three people asked me this week — how do you look so young?" — Melanie H., 50
Some women tell us it took a few weeks to see a real difference. If yours doesn't — the 30-day refund is there for a reason.
Try it for 30 days. If it doesn't work, we refund every penny.
Empty bottle or full. No small print. No questions asked.
Email us, we sort it. That's the whole policy — and Tracey means it personally.
Fair questions
Still not sure? Good. Let's cover it.
I've tried expensive skincare before and it didn't work. Why would this?
Honest answer: we can't guarantee it will. What we can guarantee is you have 30 days to find out, and we refund you in full if it doesn't — empty bottle or not. The risk sits with us, not you.
Is this suitable for sensitive or reactive skin?
HIGHBORN is formulated to be gentle. Paraben-free, sulphate-free, cruelty-free, made in England. Many women with sensitive or reactive skin use it without issue. If you have a specific skin condition, or you're undergoing medical treatment, please speak with your doctor or dermatologist before starting any new skincare. And if something doesn't agree with you, the 30-day refund has you covered.
Will I be auto-signed up for a subscription?
No. This is a one-off order. No subscription, no surprise charges, no monthly billing. You buy it once, you get it once.
How soon will I see a difference?
It varies. Some customers tell us they notice a difference within a few days — others say it takes a few weeks. You've got 30 days to find out on our risk. If it doesn't work for you, we refund you.
How do I use them?
Apply Pre-Eminent Beauty Serum to your face and neck, then gently tap Imperial Eye Gel around the eye area. Morning, evening, or both. Two products, two minutes. That's the entire routine.
How long will the set last me?
Used morning and night, the set lasts around four to five weeks. Some women stretch it further by using the eye gel nightly only.
What are the full ingredients?
Pre-Eminent Beauty Serum: Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil expressed, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, Dunaliella salina extract, Propylene glycol, Lactic acid, Citric acid, Citrus limon fruit extract, Glycolic acid, Malic acid, Tartaric acid, Sodium benzoate, Vaccinium myrtillus fruit extract, Saccharum officinarum extract, Potassium sorbate, Vitis vinifera fruit extract, Ascorbyl palmitate. Allergens: Citral, Limonene, Linalol, Coumarin.
Imperial Eye Gel: Aqua, Glycerin, Carbomer, Phenoxyethanol, Sodium hydroxide, Pyrus malus fruit extract, Argania spinosa kernel oil, Persea gratissima oil, Helianthus annuus seed oil, Tocopherol, Aloe barbadensis leaf juice powder, Sodium hyaluronate, Collagen, Parfum, Ethylhexylglycerin, Polysorbate 20, Arnica montana flower extract, Butylene glycol, Camellia sinensis leaf extract, Sodium lactate, Sodium benzoate, Lactic acid, Potassium sorbate, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. Allergens: Coumarin.
Paraben-free. Sulphate-free. Cruelty-free. Made in England.
What if it doesn't work for me?
Contact us within 30 days for a full refund or exchange. No small print. We're not happy unless you are.
Try it on Tracey's risk, not yours.
£49 for the set she built for herself. 30-day refund. Free UK delivery. No subscription.
HIGHBORN supports Against Breast Cancer. Tracey runs marathons and ultra-marathons to raise funds — the brand has contributed to their work over the years, and will continue to.
Results vary. Testimonials reflect individual experiences, not guaranteed outcomes. Every order is protected by our 30-day refund and exchange policy.
© HIGHBORN Ltd · 20–22 Wenlock Road, London N1 7GU