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A letter from Tracey

She built this skincare in a chemo ward.

Tracey Broadway, aged 34, mid-way through chemotherapy in 2015. — 2015Mid-treatment

Tracey Broadway today, holding a HIGHBORN London box. Ten years cancer-free. — TodayTen years cancer-free

At 34, a mum of two, Tracey was in chemotherapy and her skin had fallen apart. She built something. Ten years and 134,000 women later — here's what she found.

By Tracey Broadway · Founder, HIGHBORN London

Yes — Send Me Tracey's Set · £49 30-day refund. Free UK shipping. No subscription.

First-time customers
One per household

As featured in

BBC Radio 2 · The Guardian · Daily Mail · Woman Magazine · Amazon Stories

15k+ Five-Star Reviews

1M+ Bottles Sold

98.8% Would Recommend

134k+ Women Worldwide

In Tracey's own words

My skin fell apart. Nothing I'd trusted worked anymore.

Today, 134,000 women have found what she built. Most of them never had cancer. They were simply women whose skin had stopped feeling like theirs.

In 2015, I was 34. A mum of two. A consultant told me I had breast cancer.

Chemotherapy took my hair, my eyebrows, and everything my skin used to be. When treatment ended, I went back to everything I'd trusted. Most stung. None worked.

I'd spent years working for some of the world's best skincare brands. So I used what I knew to build something for myself. Not for a marketing brief. For my own face. Because nothing else existed.

But something else happened on that ward. I met women who were worse off than I was. Some who wouldn't make it. I promised myself that if I got through this, I'd spend the rest of my life doing something about it.

So I did. HIGHBORN became part of that promise. And in the years since, I've run the London Marathon for Against Breast Cancer, and two 100km ultra-marathons — one of them for the family of a HIGHBORN customer who didn't make it.

Tracey Broadway at the finish line of the Jurassic Coast 100km Ultra Challenge, holding a FINISHER sign. — The 100km Jurassic Coast Ultra — run for the family of a HIGHBORN customer who didn't make it.

Ten years on, I'm still here. Cancer-free. What I made for my own face now reaches women in 40 countries. And menopausal women found it too — because their skin had changed and nothing else worked for them either.

Sound familiar?

I didn't set out to build a brand. I set out to keep a promise. — Tracey Broadway, Founder

What I learned about skin

What I learned that no brand would tell you.

I started from zero. No brand loyalty. No marketing language. One question: what does tired, damaged skin actually need?

01 · What I found first

The skin around your eyes needs something completely different.

That area is ten times thinner than the rest of your face. A regular moisturiser is too heavy. It puffs. It makes things look worse. So I built a lightweight gel that absorbs fully and works underneath, where dark circles and fine lines actually form. Most women notice the difference within a week. Some notice it the next morning.

02 · What nobody tells you

Most moisturisers never reach the layers where real damage happens.

Stress, pollution, and the hormonal shifts of midlife cause damage at a cellular level — below what any cream can reach. So I built a serum that works underneath, not on top. That distinction is why women using this tell me their skin looks better at 52 than it did at 42.

03 · The real reason this exists

I made it for women who'd actually been through something.

Menopause. Stress. Illness. A body that's changed. Most skincare is made for a generic 32-year-old in a product shoot. I started with a different question: not "how do we sell more?" but "what does this specific skin actually need?" The serum and eye gel I made for myself in 2015 are the same formulas in this set today. I haven't changed them because I haven't needed to.

Pre-Eminent Beauty Serum and Imperial Eye Gel being applied — the entire two-step morning routine.

Already know this is what your skin needs?

Skip to Tracey's starter set — £49 →

What arrives in your box

Two products. One ritual.

The whole morning takes ninety seconds. You'll feel the difference by the end of week one.

Phase 1 · Morning

Pre-Eminent Beauty Serum

30ml · glass bottle

Sodium hyaluronate, argan oil, natural AHAs. Three pumps to face and neck, on clean damp skin.

Phase 2 · Morning

Imperial Eye Gel

15ml · glass jar

Argan oil, hyaluronic acid, hydrolysed collagen. A pea-sized tap around the eye — after the serum.

The same actives as premium serums. Fraction of the price.

The formulations contain sodium hyaluronate (the hydrating agent in most premium serums), palmitoyl tripeptide-1 (the signalling peptide made famous by luxury anti-ageing treatments), retinyl palmitate (a gentle form of Vitamin A), and sodium ascorbyl phosphate (a stable form of Vitamin C) — built on a base of over fifteen botanical oils and extracts including argan, avocado, rose hip, and sea buckthorn.

Made in England. Gentle enough that Tracey used it on her own skin through the hardest year of her life.

Tracey's starter set: £49.

A word on the price

Why £49 and not £121.47.

The first bottle is where a woman becomes a HIGHBORN customer. I learned that in year one — and I've built the brand around it ever since. Most of the women in our community tried us once, saw their skin change, and reordered. That's how we got to 134,000.

So I'd rather put £72 of value into your hands than into a Facebook ad that tries to convince you. The real price of this set is £121.47. That's what I'll charge you for your refill. £49 is the welcome — one per household, first-time customers only.

— Tracey

Tracey's starter set

The exact two-step routine Tracey built for herself.

Two bestselling formulas, a welcome gift, and £15 toward your next order. Together they'd be £121.47. For your first order, £49.

First-order welcome HIGHBORN Tracey's Starter Set — Pre-Eminent Beauty Serum and Imperial Eye Gel

What's in the box

Pre-Eminent Beauty Serum (30ml) £40
Imperial Eye Gel (15ml) £36
Surprise Deluxe Mini £27Free
£15 credit toward your next order £15Free
UK tracked delivery £3.47Free
30-day refund guarantee Included

Together, worth £121.47

Today £49

Yes — Send Tracey's Set 30-day refund · Free UK delivery · No subscription

Real customers · Verified purchases

"I feel like myself again."

Real customers, in their own words.

★★★★★

"I feel like myself again after menopause. This is genuinely the one."

Justine C. Age 52 · Verified buyer

★★★★★

"Three people asked me this week — how do you look so young? Your skin is fantastic. I'm 50. These products are a godsend."

Melanie H. Age 50 · Verified Trustpilot

15,000+ verified five-star reviews

Is this for you?

This set works best if you recognise any of these.

If none of these sound like you, this probably isn't the right product. We'd rather you know now.

Your skin has changed in the last few years and nothing you've tried has kept up.
You're tired of using four products to get the result you used to get from one.
You want skin that looks like you — not younger, not done, just fresh and like itself.
You have sensitive or reactive skin and most products cause stinging, flushing, or breakouts.
You've been through menopause, illness, or treatment — and the skincare that used to work doesn't anymore.

If you ticked any of these — this is what Tracey made for you.

What to expect, honestly

No promises we can't keep.

Every woman's skin is different, so every timeline is different. Here's what some of our customers have said.

A few days

"My skin looks fabulous after only a few days. No reactions." — Nicola F.

A week

"Three people asked me this week — how do you look so young?" — Melanie H., 50

Longer

Some women tell us it took a few weeks to see a real difference. If yours doesn't — the 30-day refund is there for a reason.

Try it for 30 days. If it doesn't work, we refund every penny.

Empty bottle or full. No small print. No questions asked.

Email us, we sort it. That's the whole policy — and Tracey means it personally.

Fair questions

Still not sure? Good. Let's cover it.

I've tried expensive skincare before and it didn't work. Why would this?

Honest answer: we can't guarantee it will. What we can guarantee is you have 30 days to find out, and we refund you in full if it doesn't — empty bottle or not. The risk sits with us, not you.

Is this suitable for sensitive or reactive skin?

HIGHBORN is formulated to be gentle. Paraben-free, sulphate-free, cruelty-free, made in England. Many women with sensitive or reactive skin use it without issue.

If you have a diagnosed skin condition, or you're undergoing medical treatment, please speak with your doctor or dermatologist before starting anything new. And if something doesn't agree with you, the 30-day refund has you covered.

Will I be auto-signed up for a subscription?

No. This is a one-time purchase — £49 today, nothing more. Your £15 credit sits in your account until you choose to use it on your next order. No auto-renewal, no surprise charges.

How soon will I see a difference?

It varies. Some customers tell us they notice a difference within a few days — others say it takes a few weeks. You've got 30 days to find out on our risk. If it doesn't work for you, we refund you.

How do I use them?

Apply Pre-Eminent Beauty Serum to your face and neck, then gently tap Imperial Eye Gel around the eye area. Morning, evening, or both. Two products, two minutes. That's the entire routine.

How long will the set last me?

Used morning and night, the set lasts around four to five weeks. Some women stretch it further by using the eye gel nightly only.

What are the full ingredients?

Pre-Eminent Beauty Serum: Aqua, Glycerine, Carbomer, Phenoxyethanol, Helianthus annuus seed oil, Pyrus malus fruit extract, Sodium hyaluronate, Aloe barbadensis leaf juice powder, Polysorbate 20, Sodium hydroxide, Argania spinosa kernel oil, Persea gratissima oil, Passiflora edulis seed oil, Citrus sinensis peel oil, Tocopherol, Retinyl palmitate, Sodium ascorbyl phosphate, Prunus domestica seed oil, Triticum vulgare germ oil, Oenothera biennis oil, Parfum, Ethylhexylglycerin, Arnica montana flower extract, Rosa canina seed oil, Foeniculum vulgare dulce fruit oil, Ascophyllum nodosum powder, Camellia sinensis leaf extract, Dunaliella salina extract, Propylene glycol, Lactic acid, Citric acid, Citrus limon fruit extract, Glycolic acid, Malic acid, Tartaric acid, Sodium benzoate, Vaccinium myrtillus fruit extract, Saccharum officinarum extract, Potassium sorbate, Vitis vinifera fruit extract, Ascorbyl palmitate. Allergens: Citral, Limonene, Linalol, Coumarin.

Imperial Eye Gel: Aqua, Glycerin, Carbomer, Phenoxyethanol, Sodium hydroxide, Pyrus malus fruit extract, Argania spinosa kernel oil, Persea gratissima oil, Helianthus annuus seed oil, Tocopherol, Aloe barbadensis leaf juice powder, Sodium hyaluronate, Collagen, Parfum, Ethylhexylglycerin, Polysorbate 20, Arnica montana flower extract, Butylene glycol, Camellia sinensis leaf extract, Sodium lactate, Sodium benzoate, Lactic acid, Potassium sorbate, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. Allergens: Coumarin.

Paraben-free. Sulphate-free. Cruelty-free. Made in England.

What if it doesn't work for me?

P.S. from Tracey —

If you're still here, you've already decided this feels right. The thing that stops most women from trying something new isn't doubt about the product. It's the fear of being disappointed again.

So I wrote the guarantee to take that fear off the table. Use the set every day for 30 days. If your skin isn't brighter, fresher, more hydrated — email me. I'll refund the £49 in full. You don't post the bottles back. You don't argue about it. You keep them.

You cannot lose money here. The only thing you can lose is another thirty days where nothing changes.

— Tracey x

Start My 30 Days — £49 30-day refund · Free UK delivery · No subscription

Try it on Tracey's risk, not yours.

£49 for the set she built for herself. 30-day refund. Free UK delivery. No subscription.

Start My Routine — £49 30-day refund · Free UK shipping · No subscription

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